The Creative Pipeline
The Creative Pipeline emerged from a shared vision to bridge the gap between the creative industry and diverse talent. Recognizing the untapped potential within Seattle's Black communities, we embarked on a mission to create a platform that fosters growth, inclusivity, and innovation.
The Genesis
In their pursuit of excellence, All is Well identified a pressing concern: the noticeable absence of diverse talent in their recruitment pool. Determined to address this, they sought collaboration with like-minded entities who shared their vision for change. This led to a partnership with Africatown Community Land Trust (ACLT) and FujiFilm, laying the foundation for the Creative Pipeline.
Africatown Community Land Trust’s (ACLT) William Grose Center joined the project as a community partner and the Creative Pipeline was officially introduced. With All is Well and Fujifilm to be the source and connection to emerging talent and to build out the program for success, each began to conceptualize ways to develop a creative, culturally responsive and community centered program to aid in providing equitable opportunities-starting with Seattle’s Black communities. The result was a year-long paid internship program that paired two creative talents together full-time for a three-month curriculum in All is Well’s creative department.
In addition to ongoing client and business-development work, the interns were immersed in an intensive story-making curriculum, developing the essential creative concepts and technical craft to make commercial films for clients. They each produced a 60-second spot on behalf of All is Well.
Not only has All is Well re-hired some of these interns beyond the internship, they have also hired other internship applicants for ongoing production positions. The program has left a profoundly positive impact on All is Well and the young emerging talent that went through the program. Hopefully it will serve as inspiration for other companies to build their own internship program and attract corporate partners who are looking to have a more direct impact on making change in our industry.
Go to FujiFilm’s Creative Forever website to learn about the interns and see the work they produced.
Community at the Core
Understanding the importance of community involvement, the William Grose Center of Africatown Community Land Trust (ACLT) stepped in as a pivotal community partner. Their insights and deep-rooted connections within Seattle's Black communities provided the necessary framework to shape the program's direction.
Our Mission
Together, All is Well, Fujifilm, and ACLT envisioned the Creative Pipeline as more than just an internship program. It was conceived as a beacon of opportunity, a nexus where emerging talent could connect with industry leaders. Our collective aim was clear: to craft a program that was not only creative and culturally attuned but also centered around community values. Through the Creative Pipeline, we aspire to provide equitable opportunities, ensuring that Seattle's Black communities have a platform to shine, innovate, and lead.
Looking Ahead
As we continue to evolve, our commitment remains unwavering. We aim to expand our reach, nurture more talent, and continue making a tangible difference in the creative industry. Join us on this journey as we redefine the future of creativity in Seattle.