Execs across political spectrum say DEI is critical for business, survey finds

African American in an office

Highlighting the Business Case for Diversity: Insights from a National Survey

A recent national survey, conducted by Morning Consult for the Public Private Strategies Institute, reveals compelling findings about the significance of diversity initiatives in the business world. Contrary to some recent critiques, a broad spectrum of senior business executives acknowledges the importance of diversity, equity, and inclusion (DEI) efforts for positive business performance.

Ying McGuire, the president and CEO of the National Minority Supplier Development Council, discussed these insights with David Brancaccio, the host of "Marketplace Morning Report." The conversation, which draws on the survey's findings, sheds light on the prevailing attitudes among business leaders towards DEI initiatives.

Key Takeaways from the Interview:

  • The Importance of Diversity Initiatives: McGuire emphasized that an overwhelming 82% of the senior executives surveyed view diversity initiatives as critical to their business strategies.

  • The Business Imperative: The drive for diversity isn't just morally impelled; there's a strong business case. Incorporating diverse businesses in the corporate supply chain tends to yield better outcomes.

  • Supply Diversity Explained: McGuire clarified the concept of supply diversity, highlighting its role in providing equal opportunities for all entrepreneurs, thereby enhancing competitiveness and resilience in the supply chain.

  • Cross-ideological Support for Diversity: Interestingly, the survey revealed broad support for diversity initiatives across political and ideological spectrums. Even among executives who identify as politically conservative, 75% recognize the essential role of diversity in their business strategies.

The interview also touched upon a McKinsey study, which found that ethnically and culturally diverse firms are 36% more profitable than their less diverse counterparts. This statistic reinforces the notion that diversity in business is not a matter of politics but a strategic imperative for success.

Further Insights and Detailed Analysis:

For a more comprehensive understanding of the survey findings and the full scope of McGuire's insights, read the complete article and listen to the full interview on Marketplace Morning Report.

Read More

Previous
Previous

Priming the Creative Pipeline